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Pet food finder quiz: breed, age, diet, then the right bag

Pet owners are careful and confused in equal measure. Grain-free or not, puppy or adult, sensitive stomach or not: a shop cannot answer that with filters, and most owners give up before the second one.

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5 questions · free plan, no card

Try it. This is the real quiz.

Step 1 of 5: Who are we feeding?

Your pet

1 / 5

Who are we feeding?

Takes about a minute

Works with
  • Shopify
  • WooCommerce
  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Framer
  • Any HTML site

The flow

The questions, and what the result does

Pet food and treat brands, raw and fresh food subscriptions.

Ask about the pet, age, size, sensitivities and how they like to buy. The result names the food, explains why in the owner's words, and the subscription or bag lands in the cart.

The right food in the cart, as a bag or a subscription.

  • Every question and result is editable
  • Leads arrive with their answers
  • Works on Shopify, WordPress, Webflow, Wix and any site

Funelyze is a quiz funnel builder for small businesses and Shopify stores. This quiz is one of its ready-made flows: start from it free, or paste your website and Funelyze drafts one in your own words.

  1. 01

    Who are we feeding?

  2. 02

    How old are they?

  3. 03

    How big are they?

  4. 04

    Any sensitivities?

  5. 05

    Bag or subscription?

  6. →

    The right food in the cart, as a bag or a subscription.

Mapping

Which answer leads to which product

Puppy or kitten
Puppy Chicken & Rice, or your kitten recipe. Growth food comes first, whatever else they ticked.
Senior
Senior Turkey: fewer calories and added joint support.
Sensitive stomach or itchy skin
A single-protein recipe such as Adult Salmon Sensitive.
Subscription
The same recipe as a repeat delivery, timed to the bag size and the size of the pet.

What works

What owners need before they switch food

  • Ask for weight in ranges

    Many owners do not know the exact figure. "Under 10 kg" or "over 25 kg" is enough to choose a kibble size and a bag size.

  • Let them tick every sensitivity

    A dog can have a sensitive stomach and be a fussy eater. Make the question multi-select and let the strictest answer choose the recipe.

  • Explain the changeover

    A sudden change of food can upset a stomach. Put the switch in the result: mix a little more of the new food into the old each day, over a week.

  • Leave medical diets to the vet

    If you sell veterinary diets, send the answers that point at one to a note about asking the vet, not to a buy button.

Questions, answered

Yes. The first question branches: each option points only at the results that fit, so a cat owner never sees dog food.

On Shopify, yes: result buttons use cart permalinks, so the product lands in the cart with your discount code and the shopper goes to checkout. Elsewhere, each result links to the product page.

Yes. Make each bag size a variant and let the size answer pick it. A large dog gets the big bag, a cat the small one.

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Make it yours in ten minutes

Start from this quiz, or paste your website and let the AI write one in your voice. No account needed until you publish.

Start from this quiz