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Coffee quiz for online roasters: brew method, roast, taste, then the bag

A roaster's site is a wall of origins and tasting notes that mean nothing to someone who just wants a good morning cup. Roast, method and taste are three decisions most visitors never make.

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5 questions · free plan, no card

Try it. This is the real quiz.

Step 1 of 5: How do you brew at home?

Your brew

1 / 5

How do you brew at home?

Takes about a minute

Works with
  • Shopify
  • WooCommerce
  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Framer
  • Any HTML site

The flow

The questions, and what the result does

Coffee roasters, subscription coffee, specialty coffee shops online.

This preset asks how they brew, how dark they like it, whether they add milk, how much they drink and their budget. The result names one bag with a reason and a grind, and puts it in the cart.

One bag with the right grind, in the cart.

  • Every question and result is editable
  • Leads arrive with their answers
  • Works on Shopify, WordPress, Webflow, Wix and any site

Funelyze is a quiz funnel builder for small businesses and Shopify stores. This quiz is one of its ready-made flows: start from it free, or paste your website and Funelyze drafts one in your own words.

  1. 01

    How do you brew at home?

  2. 02

    How dark do you like it?

  3. 03

    Black or with milk?

  4. 04

    How much coffee do you get through?

  5. 05

    What is your budget per bag?

  6. →

    One bag with the right grind, in the cart.

Mapping

Which answer leads to which product

Filter or pour-over, fruity & bright
Ethiopia Guji, ground for filter or as whole beans.
Espresso machine or moka pot, strong & punchy
Espresso No. 3. Ground for the moka pot, or whole bean for anyone with a grinder.
Chocolate & nuts, with milk
Morning Blend. It holds its own in a flat white and in a French press.
Not sure about roast
Let the taste answer decide, as the demo does. Nobody should need to know roast levels to buy a bag.

What works

Questions that sell coffee to non-experts

  • Start with the kit

    The brew method rules out more bags than any taste question. A filter roast in a moka pot disappoints everyone, so ask how they brew first.

  • Translate the tasting notes

    "Bergamot and stone fruit" means little to someone new to specialty coffee. Offer answers like "chocolate and nuts" and map them to your notes behind the scenes.

  • Ask about milk

    Light, delicate coffees get lost in a latte. Someone who adds milk usually wants a medium or darker roast with more body.

  • Use the amount for the bag size

    "It's a lifestyle" is a 1 kg bag or a subscription. "Weekends and guests" is a 250 g bag that will still be fresh when it runs out.

Further reading: Five questions that work for any product finder

Questions, answered

Yes. Make each Shopify variant (whole bean, espresso, filter) a separate result product, and the answer to the brewing question picks the right one.

Yes. Point the result button at your subscription product or plan page, or add the subscription variant to the cart directly.

On Shopify, yes: result buttons use cart permalinks, so the product lands in the cart with your discount code and the shopper goes to checkout. Elsewhere, each result links to the product page.

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One to three fragrances, or a discovery set, in the cart.

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The right food in the cart, as a bag or a subscription.

Make it yours in ten minutes

Start from this quiz, or paste your website and let the AI write one in your voice. No account needed until you publish.

Start from this quiz