Mattress quiz: sleep position, firmness, budget, then the one to buy

Mapping

Which answer leads to which product

Side sleeper, or sore shoulders and hips

Cloud Medium. Side sleepers need some give at the shoulder and hip.

Back or front sleeper

Firm Support, so the hips do not sink out of line.

Too hot

Hybrid Cool, whatever the position. The springs let air move through.

A restless partner

A mattress that keeps movement on one side. Say in the result what does that in yours: pocket springs, deep foam or both.

What works

Selling a mattress nobody can lie on

• Let position decide when they are unsure

  "Not sure" is an honest answer about firmness. Map it through sleep position rather than making them guess.

• Ask what they wake up with

  A stiff back, sore hips and waking hot each point at a different mattress. This is the question that turns a preference into a reason.

• Remember the other side of the bed

  Two people with different needs often settle on medium. Say so in the result, so the partner who did not take the quiz is part of the answer.

• Put the trial next to the button

  If you offer a home trial or free returns, say it in the result beside the buy button. It answers the biggest worry at the moment it comes up.