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Lead qualifier for dev shops and agencies: score the project before the call

Discovery calls with people who cannot buy yet are the most expensive hour in an agency. A qualifier asks the five questions you would ask on the call and scores the answers before anyone books.

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5 questions · free plan, no card

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Step 1 of 5: What do you need built?

Your project

1 / 5

What do you need built?

60 seconds, then a recommendation

Works with
  • Shopify
  • WooCommerce
  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Framer
  • Any HTML site

The flow

The questions, and what the result does

Software development agencies, dev shops, product studios, B2B service firms.

This preset asks what they need (an app, a website, an integration, an extension of their team), budget band, timeline, their role and how urgent it is. Hot leads see your calendar; everyone else gets a resource and a polite next step. You see every score in your inbox.

Hot leads book a call. Warm leads get a resource. Everyone arrives with a score.

  • Every question and result is editable
  • Leads arrive with their answers
  • Works on Shopify, WordPress, Webflow, Wix and any site

Funelyze is a quiz funnel builder for small businesses and Shopify stores. This quiz is one of its ready-made flows: start from it free, or paste your website and Funelyze drafts one in your own words.

  1. 01

    What do you need built?

  2. 02

    What budget have you set aside?

  3. 03

    When does it need to ship?

  4. 04

    What is your role?

  5. 05

    How urgent is it?

  6. →

    Hot leads book a call. Warm leads get a resource. Everyone arrives with a score.

Mapping

Which answer leads where

€50,000+, as soon as possible
Usually a hot score: your calendar on the result page, with their details filled in.
Extend our team
A result about how you staff a team: who they would work with, overlap in time zones and how quickly people can start.
Under €10,000
A fixed-price starter package or a case study at that size, rather than a discovery call.
Budget not set yet
A guide to scoping and budgeting a project, and an invitation to come back with numbers.
Procurement or other
A one-page summary they can forward to whoever signs, plus the calendar link.

What works

Qualifying a software project before the first call

  • Ask for a range, not a number

    Bands are easier to answer honestly than an exact figure. A "Not yet" option tells you as much as a number does.

  • Score timing and budget together

    A big budget with no start date and a small budget starting next week are both warm. Neither on its own should make a lead hot.

  • Ask who signs

    A founder can say yes on the call. A procurement lead needs something to take to someone else. Change the result for each.

  • Give the not-yet leads something useful

    A scoping checklist or a guide to costing a build keeps you in mind for when the budget arrives.

Questions, answered

Each option carries points. Results are chosen by thresholds you set: hot, warm and not yet. Change the points or thresholds in the builder.

Yes. Paste your Calendly or Cal.com link and the hot result shows it on the page, with their name and email filled in.

One script tag on any site, the Funelyze app or one Custom Liquid block on Shopify. A hosted link works in bios, emails and ads without any embed.

Make it yours in ten minutes

Start from this quiz, or paste your website and let the AI write one in your voice. No account needed until you publish.

Start from this quiz