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"Which one should I buy?" quiz for stores with a big catalogue

A big catalogue is a strength on paper and a wall in practice. Filters help the people who know what they want. The rest scroll, compare, and leave with nothing.

Start from this quiz See the template

5 questions · free plan, no card

Try it. This is the real quiz.

Step 1 of 5: What brings you here today?

About you

1 / 5

What brings you here today?

Takes about a minute

Works with
  • Shopify
  • WooCommerce
  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Framer
  • Any HTML site

The flow

The questions, and what the result does

General stores, marketplaces, shops with hundreds of products where visitors get lost.

This preset starts with "What brings you here today?" (browsing, something specific, a gift, a re-order), then narrows by category, one constraint and budget. The result is one to three products, not another list.

One to three products in the cart, instead of another page of results.

  • Every question and result is editable
  • Leads arrive with their answers
  • Works on Shopify, WordPress, Webflow, Wix and any site

Funelyze is a quiz funnel builder for small businesses and Shopify stores. This quiz is one of its ready-made flows: start from it free, or paste your website and Funelyze drafts one in your own words.

  1. 01

    What brings you here today?

  2. 02

    Which corner of the shop?

  3. 03

    What matters most?

  4. 04

    Any hard limits?

  5. 05

    What is your budget?

  6. →

    One to three products in the cart, instead of another page of results.

Mapping

Which answer leads to which product

Re-ordering
Their usual products, or your bestsellers with a link to their account. Skip the gift and budget questions.
A gift
Gift sets and the Gift Card, which never arrives in the wrong size.
Deals & bundles
Bestseller Bundle: the three things new customers buy first, at one price.
Must arrive fast
Only items in stock that ship next day. The rest can wait for another visit.

What works

Narrowing a big catalogue down to three

  • Ask why they came

    Browsing, a gift, a re-order and something specific need different help. Let the first question split them, and skip the steps that do not apply.

  • Use hard limits, not tastes

    In a big catalogue a hard limit narrows faster than a preference. Delivery speed, easy returns and sustainability each remove whole groups of products.

  • Watch where people drop out

    The analytics show how many people answer each step. If one question loses a lot of visitors, it is too hard to answer: rewrite it or cut it.

  • Refresh the results with the season

    December's bestsellers are not June's. Check the products on each result whenever your top sellers change.

Further reading: Five questions that work for any product finder

Questions, answered

No. Map the twenty that make the most sales and let the result link to the collection for the rest. Paste your website and the AI draft picks a first set.

On Shopify, yes: result buttons use cart permalinks, so the product lands in the cart with your discount code and the shopper goes to checkout. Elsewhere, each result links to the product page.

Yes. Add a second button that goes to the collection the products came from, so anyone who wants more choice lands somewhere already filtered.

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Make it yours in ten minutes

Start from this quiz, or paste your website and let the AI write one in your voice. No account needed until you publish.

Start from this quiz